Production Company Logo

     A small part of putting together the film opening for the portfolio project is creating a production company logo, similar to the one that appears before the beginning of a real movie. I wanted to imitate that as best as I could, but was at a loss for what my production company should actually look like. Still, in the past, I’ve always imagined what it would look like if I had my own animation studio, and had a few ideas that were tucked away in the back of my mind.

    I wanted the logo to be simple but striking; something that would stick with the viewer immediately after seeing it. Many studios and companies have a certain theming or symbol to represent themselves in the logo, respectively. For example, Pixar Animation Studios has its well-known “Luxo Lamp” character in its opening logo sequence, Columbia Pictures is known for its iconic “Torch Lady” logo, and Metro-Goldwyn-Mayer’s logo features live-action footage of a lion roaring. I hoped that the logo I created might similarly be as recognizable and memorable.

    I felt that an immediately effective way to do this would be to pair audio elements together with visuals, and like I stated before, the logo should be simple but unique in appearance. The concept of having a character or object representing a production company reignited an idea that I had had regarding creating my own studio. I decided that having a visual symbol that a viewer would automatically be familiar with would fulfill my purposes perfectly: a crescent moon. As for what kind of audio elements I could incorporate with the logo, I thought about what kinds of sounds one would associate with the moon in real life, and what immediately came to mind was the sound of a wolf’s howl. I believed that this was another perfect incorporation, as many actual production companies use symbolically use animals as a striking image in their logo. And with that, I was only left to think of a color that I could use the logo. I wanted to choose a color that would be memorable and pleasing to the eye, but didn’t want to choose a generic color that is typically given to the moon, such as blue or white. So I settled on the color gold, which was unconventional, but paired nicely with the crescent moon symbol. And so with that, I had created a concept for my own production company: GoldenMoon Pictures